Your Core Message Platform Increases Book Sales

by SP Turgon

No matter if you self-publish or contract with a traditional publisher, your book sales ultimately lie in your hands. The more media streams you use, the wider your promotions—and the greater possibility of increased sales. But throughout every media promotion, your core message platform needs to be consistent and pack a punch.

We’ve all heard these famous core messages:

  • Got milk?
    (used for 21 years, starting in 1993)
  • Just do it.
    (used for over 26 years, starting in 1988)
  • What happens here, stays here.
    (used for 10 over years, starting in 2004)
  • Where’s the beef?
  • Good to the last drop.
    (used for over 97 years, starting in 1917)

We remember these super-effective taglines because they’re short, punchy statements we’ve heard many times, in many ways.



According to expert copywriter and designer of the Core Message Platform, Casey Demchak, your core message platform should contain

 Product tagline ideas

 Description of how your product works

 Unique Selling Proposition (USP) statement

 Explanation of the human value benefits provided by your product

 Customer testimonials and other “social proof”

 Multiple marketing messages that support your product’s secondary benefits

 Key message benefit statements that overcome anticipated product objections

 Headline ideas for use in various product marketing materials

 Call-to-action lines for use in sales letters, web pages, e-blasts, etc.

The key to success is consistency.     

Every time your target audience hears about your book, your core message should use the same words and tone.

As everyone knows who’s ever had a product jingle stuck in their heads, “Repetition Builds Reputation.”

Your target audience is counting on you to consistently remind them, “I’ll take you on an exciting journey.” Or, “You can learn to have better relationships.” Or, “This technique will save you time and money.”

If your book’s slant is authoritative, the core message needs to use sophisticated, technical, or process vocabulary—not suddenly try to appeal to emotions.

If your book’s slant is personal, your core message needs to be warm, nurturing, and inclusive—not slide into statistics, technical jargon, or scientific standards.


Using Your Core Message Platform     

Marketers know that “effective frequency” is key for success.

How many times will your target audience need to hear your book’s core message? Some swear by the Rule of 7. And according to Microsoft Research, for audio advertising it’s between six and twenty times.

Each time, your future readers need to hear the same thing, in the same way.

But without strong marketing, your message’s reach could easily be truncated, resulting in weak sales.

Professionally created tag lines, blurbs, and key phrases easily convert into essential marketing tools:

– Web Copy for Home, Sales, About, FAQ pages

– Email blast copy

– Back Cover copy

– Promotional postcard copy


Your book is finally ready for the world, and the world is waiting for it.

And with a strong Core Message Platform, your book’s tagline could become the next can’t-get-it-out-of-my-head, “Betcha Can’t Eat Just One.”

  2 comments for “Your Core Message Platform Increases Book Sales

  1. Abha Sharma
    at 7:58 AM

    Want to know how you help in writing or translation of a book. Then publishing it globally afterwards.

    • sabriga
      at 10:37 PM

      Hello Abha, and thank you for your question about how I help you write or translate your book.

      First, I do not offer translation services but there are many places that do. I just searched on Google for translation services and it came back with pages of info on that. With a little effort you can find the perfect translation service for your needs.

      I am a ghostwriter, which means I write in your voice but don’t claim any credit. Here are the answers to many of the most common questions about my ghostwriting services Please feel free to explore the website for answers to other questions that may come up for you.

      If you look at you’ll see the simple process we’ll use for your writing success.

      And on my homepage is a great chart to help you decide which publishing option works best for your time, energy, and budget.

      All the best,

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